Wednesday, July 21, 2010

September 7th Declared Official Shine Day in Prince Edward Island!

Hello Shiner Nation!

UPEI is very proud to announce that September 7th, 2010 will be declared Shinerama Day by Prince Edward Island’s premier, the honourable Robert Ghiz. He will be attending our kick-off to sign the proclamation and speak to our Shiners before they head out (we’ll also be giving him a Shinerama t-shirt, but don’t tell! It’s a surprise).

The proclamation is an excellent opportunity for UPEI to promote our Shinerama campaign. It is a way to demonstrate solidarity between the university and the community as we work together to fight cystic fibrosis. It shows that our local politicians support Shinerama and the volunteer work of our Shiners. And with politicians around, there is always a great chance for a photo op to accompany those press releases! Getting might seem like a daunting task, but it is really quite simple. All it takes is the proper lines of communication and a little persistence. For our proclamation, we sent a letter to the premier’s office which included background information on Shinerama and UPEI’s involvement. We asked for the declaration and included an invitation for him to attend our kick-off. About a week later we sent a follow up email to see if he had received the letter yet, and included the main points of the letter in case he hadn’t. Within a couple of weeks we received an email from Premier Robert Ghiz’s personal secretary, telling us that the premier would be happy to declare Shinerama Day on PEI and attend our kick-off. Success!

Join the UPEI Shinerama Facebook group and follow @UPEIShinerama on Twitter to get all the updates on our 2010 Shinerama Campaign! We will be sure to let you all know our kick-off with Premier Robert Ghiz goes!

Bethany Mayne
2010 Shinerama Coordinator, University of Prince Edward Island


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