As your campaigns have developed, so has your
communications plan. How are you spreading the word about your events, your
fundraising, and Shine Day? Most people would automatically turn to social
media (SM), as it is the fastest way to connect with people, especially within
your campus and community.
Social media can be an extremely useful tool in any
Shinerama campaign, as long as it's done in a structured and planned way. An
online presence for your Shinerama campaign helps to create awareness, increase
volunteer involvement and event attendance, share news and information, and of
course, to raise money for fighting cystic fibrosis!
